17 Best Tools For Twitter Marketing 2025

If you’re serious about growing on Twitter in 2025, you need more than just clever tweets and trending hashtags. With the platform changing constantly, it’s important to track what works, stay consistent, and hit the right audience at the right time. That’s where Twitter marketing tools come in. They help you plan, automate, analyze, and improve every part of your strategy. Whether you’re tracking Twitter KPIs, managing replies, or scheduling threads, the right tools can save you time and help you get real results. Here’s a list of the 17 best tools you should consider using this year.

Best Tools For Twitter Marketing 2025

Here are some of the best tools & types of tools for Twitter/X marketing in 2025:

1. ViewMetrics

If you’re managing Twitter alongside other marketing channels, ViewMetrics helps bring everything together. This platform gives you a clear and customizable dashboard that shows how your Twitter content is doing in real time. You can track impressions, engagement, audience sentiment, and even compare your performance with competitors.

ViewMetrics doesn’t just stop at Twitter. It also connects data from other platforms, giving you a complete picture of your digital campaigns. With automated reporting and detailed breakdowns, it’s built to help you make better decisions without digging through spreadsheets.

Best for: Marketers and businesses who want in-depth Twitter analytics along with cross-channel performance tracking.

Features:

• Tracks impressions, reach, engagement, and other Twitter KPIs
• Sentiment analysis to see how people are reacting
• Competitor benchmarking to spot gaps and opportunities
• Integrated data from other marketing platforms
• Automated reports and dashboard customization

Pricing:

• Free: $0/month – 1 data source
• Starter: $19/month – 3 data sources
• Professional: $39/month – 10 data sources
• Team: $99/month – 25 data sources

View All Your Marketing and Website Data — Instantly

• Connect Instagram, Mailchimp, Google Analytics & more
• Pre-built dashboards, no setup needed
• Save hours on reporting every week

Get Started

2. SocialPilot

SocialPilot is built for social media teams that want an affordable and powerful way to manage Twitter accounts. You can schedule tweets, collaborate with teammates, and even bulk upload up to 500 tweets through a single CSV file. It’s flexible, easy to use, and great for keeping a consistent Twitter presence.

One of its strengths is the built-in content calendar, where you can drag and drop tweets, make edits, and plan your week visually. It also connects with Canva and Unsplash to help you create content without switching tabs.

Best for: Small businesses, agencies, and individuals who want affordable and scalable Twitter management

Features:

• Advanced scheduling with character and hashtag guidance
• Bulk tweet uploads with image and link support
• Content calendar with drag-and-drop scheduling
• Canva and Unsplash integrations
• Analytics, reports, and collaboration tools for teams

Pricing:

• Essentials: $25.50/month (annually) or $30/month
• Standard: $42.50/month (annually) or $50/month
• Premium: $85/month (annually) or $100/month
• Ultimate: $170/month (annually) or $200/month

3. Hootsuite

Hootsuite is one of the most recognized tools in social media management, and it offers excellent support for Twitter. You can schedule tweets, monitor mentions, respond to users, and track performance from a central dashboard. It’s well-suited for large teams that need structure and advanced features.

With Hootsuite, you get approval workflows, team collaboration tools, and deep analytics. It also works with Twitter’s ad platform, so you can manage organic and paid content in one place. Pricing has gone up over time, and there’s no free plan, but it’s still a go-to choice for serious marketing teams.

Best for: Medium to large teams that need full-featured Twitter management and collaboration tools

Features:

• Full scheduling and publishing tools for Twitter
• Approval workflows and advanced team collaboration
• Social listening and monitoring
• Integrations with many third-party tools
• Secure enterprise-level features with custom reports

Pricing:

• Standard: $99/month (annually) or $149/month
• Advanced: $249/month (annually) or $399/month
• Enterprise: Starts at $16,000/year with custom plans

4. Sprout Social

Sprout Social is designed for data-driven Twitter marketing. It offers powerful analytics, smart insights, and AI-supported content suggestions. If you’re running campaigns at scale and need to track performance down to the smallest detail, this platform is worth considering.

Sprout’s Smart Inbox gathers all your Twitter messages, mentions, and replies in one place. You also get advanced keyword tracking, audience insights, and content recommendations. With approval workflows and user roles, it works well for teams that need structure and flexibility.

Best for: Larger businesses and agencies that need deep insights and AI-powered analytics

Features:

• Sentiment analysis and performance tracking
• AI-powered tweet optimization suggestions
• Keyword monitoring and hashtag tracking
• Unified Smart Inbox for Twitter messages
• Custom reports and team workflows

Pricing:

• Standard: $199/month per user
• Professional: $299/month per user
• Advanced: $399/month per user
• Enterprise: Custom pricing available

5. Native Twitter Analytics

Twitter offers its own built-in analytics tool, and it’s completely free for anyone with an active account. It shows how your tweets are performing with data like impressions, engagement, profile visits, and follower growth. It’s a great place to start if you’re looking to understand your audience.

Since it pulls data directly from Twitter, you get accurate, real-time information. While some advanced features require a Twitter Blue or Premium plan, the basic tools are free and helpful for personal and professional accounts.

Best for: Anyone looking for simple, accurate Twitter performance insights

Features:

• Live tracking for impressions, likes, and clicks
• Individual tweet performance breakdown
• Profile visit and follower growth trends
• Export data in CSV format
• Audience interest and demographic insights

Pricing:

• Free: Included with any Twitter account
• Twitter Blue: $8/month for more analytics features
• Twitter Premium: From $3/month for basic premium access

6. Agorapulse

Agorapulse is an all-in-one platform for managing social media, with strong Twitter support through its X Lite and X Plus add-ons. You can publish tweets, manage replies and mentions, and get analytics without dealing with complicated pricing tiers.

If you want features like inbox management, approval workflows, and branded reports, you’ll need the X Plus add-on. Agorapulse also offers great customer support and clean, user-friendly design, which makes it easy for teams of all sizes to use.

Best for: Teams that want a balanced Twitter tool with reliable support and no surprise costs

Features:

• Tweet scheduling and calendar tools
• Inbox for mentions and messages (X Plus)
• Keyword tracking and social listening
• Team collaboration with approval features
• Branded PDF and Excel reports

Pricing:

• Standard: $49/month per user (includes X Lite)
• Professional: $79/month per user (includes X Lite)
• Advanced: $119/month per user (includes X Lite)
• X Plus Add-on: $50/month per profile

7. Buffer

Buffer is known for its simplicity and clean interface. It gives you everything you need to manage your Twitter account without overwhelming you with features. You can schedule tweets, review analytics, and collaborate with team members in just a few clicks.

If you’re only managing a few accounts, Buffer’s per-channel pricing makes it budget-friendly. It also includes a browser extension for easy sharing and a landing page builder to boost your Twitter bio link.

Best for: Solo users, small teams, and anyone who values ease of use and clear pricing

Features:

• Easy scheduling for tweets and other platforms
• Drag-and-drop calendar
• Engagement tracking and basic analytics
• Team roles and approvals
• Start Page for building Twitter bio links

Pricing:

• Free: 3 social accounts, 10 scheduled posts per account
• Essentials: $6/month per channel
• Team: $12/month per channel
• Agency: $120/month for 10 channels

8. Keyhole

Keyhole is designed for deep Twitter campaign tracking, especially when hashtags and trends are involved. It helps marketers see how well hashtags are performing, find top influencers, and track competitors. Everything is presented in real time with clean visual dashboards.

You can also pull historical data, monitor keywords, and generate white-label reports. It’s especially useful for agencies that run campaigns based on reach, virality, and influencer engagement.

Best for: Agencies and marketers who rely on hashtag performance and competitive tracking

Features:

• Real-time hashtag tracking
• Historical data on tweets and engagement
• Competitor performance tracking
• Sentiment analysis and influencer identification
• Automated PDF and Excel reports

Pricing:

• Professional: $199/month for up to 5 topics
• Team: $399/month for up to 10 topics
• Enterprise: Custom plans with unlimited tracking

9. Twitonomy

If you’re someone who wants deep, Twitter-only insights, Twitonomy is made for you. It focuses entirely on Twitter analytics and goes far beyond the basics. You get a full breakdown of your followers, how your tweets are doing, and access to your entire tweet history. It even lets you back up your Twitter data so you can analyse it offline.

One thing that makes Twitonomy stand out is how detailed it gets. You can see where your followers are from, how they engage with your content, and track mentions and hashtags in a very focused way. It also comes with features like advanced Twitter list management and tweet export, which are rare in most general social media tools.

Best for: Twitter-focused marketers, researchers, and power users who want complete control over Twitter data.

Features:

• In-depth follower analytics and demographic insights
• Detailed tweet tracking and history access
• Hashtag monitoring and mention analysis
• Twitter list management tools
• Export options for tweet data and engagement reports

Pricing:

• Premium Plan: $19/month or $199/year for full access

10. Sendible

Sendible gives you the whole package when it comes to managing Twitter, especially if you’re handling accounts for multiple clients or working as part of a team. It combines scheduling, monitoring, content creation, and detailed reports all in one place. What’s nice is that it balances powerful features with pricing that’s still reasonable for small businesses and agencies.

You can schedule as many tweets as you want, get AI help for writing posts, and manage everything from a single inbox. The platform also lets you white-label your reports, which is perfect if you’re working with clients. Plus, bulk scheduling and team collaboration features make it much easier to stay on top of large Twitter campaigns.

Best for: Agencies, small businesses, and marketing teams that need an all-in-one Twitter tool with client-friendly features.

Features:

• Unlimited tweet scheduling with AI assistance
• Unified inbox for handling mentions and DMs
• Team workflows and approval systems
• White-label client reports and branding options
• Bulk CSV uploads for large campaigns

Pricing:

• Creator: $25/month annually (6 profiles, 1 user)
• Traction: $76/month annually (24 profiles, 4 users)
• Scale: $170/month annually (49 profiles, 7 users)
• Advanced: $240/month annually (100 profiles, 20 users)
• Enterprise: $638/month annually (400 profiles, 80 users)

11. Post Planner

Post Planner is your go-to tool if content is your main game. It focuses on helping you find and schedule content that gets people to actually engage. The platform scans for high-performing content and lets you schedule your tweets based on data, not just guesses.

You also get AI tools to help write content, along with a curated library of viral tweet ideas. Post Planner is all about making sure you’re posting what works, when it works. For creators and marketers looking to drive more likes, shares, and replies, this tool makes the job easier and faster.

Best for: Marketers, content creators, and businesses that want to grow engagement through smart, data-backed content curation.

Features:

• AI-powered tools to generate and plan content
• Library of viral tweets and trending topics
• Smart scheduling with post recycling
• Bucket system for organising tweet types
• Analytics for engagement tracking and re-queuing

Pricing:

• Free: 1 account, 15 posts
• Starter: $7/month (3 accounts, 150 posts)
• Growth: $37/month (12 accounts, 1,000 posts)
• Business: $57/month (25 accounts, 5,000 posts)
• Enterprise: Custom quote for 100+ accounts

12. CoSchedule

CoSchedule is more than just a Twitter tool. It’s a full marketing suite that lets you plan, publish, and manage your content all in one place. If Twitter is part of a bigger content strategy for your brand or blog, this platform helps you keep everything aligned.

What makes CoSchedule stand out is its marketing calendar. It brings together Twitter scheduling, blog posts, email campaigns, and team tasks so nothing falls through the cracks. You can schedule tweets in line with product launches, blog releases, or any other campaign you’re running. It also has solid collaboration tools, so your team can work smoothly on campaigns without confusion.

Best for: Content marketers, bloggers, and businesses who want Twitter integrated into a larger content plan.

Features:

• Twitter scheduling inside a unified marketing calendar
• Coordination of blog, email, and social content
• Team workflows and task approvals
• Analytics to track performance across all channels
• Integration with blogging and email platforms

Pricing:

• Free Calendar: For basic personal or small team use
• Social Calendar: $19/month (5 social profiles, 3 users)
• Agency Calendar: $59/month (advanced features for teams)
• Marketing Suite: Custom pricing for enterprises

13. Awario

Awario is built for real-time social listening, and it shines when it comes to monitoring Twitter. It helps you track mentions, keywords, hashtags, and even conversations that don’t tag your brand directly. If you care about what people are saying about you or your competitors, this tool gives you the edge.

Awario lets you monitor sentiment, spot influencers, and keep tabs on your brand’s Twitter presence as it evolves. You can dig into competitor campaigns, get alerts when certain keywords pop up, and track engagement in real time. It’s a strong fit for brands who want to stay ahead of the conversation.

Best for: Businesses that need real-time Twitter monitoring, reputation tracking, and competitive insights.

Features:

• Live tracking of mentions and sentiment
• Boolean search to find conversations that matter
• Influencer detection and competitor monitoring
• Real-time alerts and reporting
• White-label reports for clients or internal use

Pricing:

• Starter: $29/month annually (3 topics, 30,000 mentions)
• Pro: $89/month annually (15 topics, 300,000 mentions)
• Enterprise: $249/month annually (100 topics, 1 million mentions)

14. Tweet Hunter

Tweet Hunter is made for people who want to grow fast on Twitter and use it to make money. Whether you’re a solo creator, freelancer, or startup founder, this tool helps you tweet smarter, find your audience, and automate the grind.

It gives you a library of viral tweet ideas, AI writing assistance, auto-DMs, and growth tracking. You can schedule tweets, reply automatically, and even manage leads directly inside the platform. Tweet Hunter’s goal is to take your Twitter account from casual to serious business.

Best for: Creators, solo entrepreneurs, and small businesses who want to grow on Twitter and generate leads.

Features:

• AI writing tools for tweets and threads
• Discovery of top-performing viral content
• Tweet scheduling, auto-replies, and auto-DMs
• Built-in CRM for Twitter leads
• Growth analytics and content performance tracking

Pricing:

• Discover Plan: $23/month (core features, no AI)
• Grow Plan: $36/month (includes AI and full toolkit)
• Enterprise: Custom pricing with dedicated support

15. Brandwatch

Brandwatch is built for serious businesses that want more than just basic Twitter metrics. If you’re managing a large brand or agency and need deep insights, this platform gives you everything from advanced sentiment analysis to real-time crisis monitoring. It combines Falcon.io’s social media tools with powerful analytics, so you’re covered on both planning and listening.

The tool is especially helpful for tracking how people feel about your brand, what your competitors are doing, and where trends are headed. It also gives you the ability to build custom dashboards and reports for internal teams or clients. For companies that care about brand reputation and social intelligence, Brandwatch is one of the top players in the space.

Best for: Large enterprises and agencies that need full-scale Twitter listening, brand monitoring, and enterprise-level analytics.

Features:

• Deep Twitter sentiment analysis and social listening
• Competitive benchmarking and trend analysis
• Enterprise-level compliance and security features
• Custom dashboard building for multiple teams
• AI-powered trend spotting and insights

Pricing:

• Custom pricing starting around $1,000/month
• Requires annual commitment and consultation

16. MeetEdgar

MeetEdgar is perfect for anyone who wants to keep their Twitter presence active without spending all day on it. This tool focuses on content recycling and scheduling, which means you can post your best tweets again and again without lifting a finger.

It automatically creates variations of your content using AI and sorts your tweets into categories so they’re posted at the right time. If you’ve got evergreen content or want to build a consistent posting rhythm, MeetEdgar takes care of it in the background. It’s ideal for small business owners or solo creators who want to stay active and save time.

Best for: Entrepreneurs, freelancers, and small teams looking to automate Twitter content and stay consistent.

Features:

• Automated tweet recycling and scheduling
• AI-generated content variations
• Unlimited content library with category tagging
• Multi-account posting and cross-platform support
• Auto re-queuing for top-performing tweets

Pricing:

• Eddie Plan: $29.99/month
• Edgar Plan: $49.99/month
• (Annual discounts available)

17. Unbox Social

Unbox Social offers a complete social media suite with strong Twitter features, influencer marketing tools, and competitive analysis. It’s ideal for brands and agencies that run Twitter campaigns alongside broader influencer collaborations or multi-channel strategies.

With Unbox Social, you can track your Twitter performance, discover relevant influencers, and compare how you’re doing against competitors. Everything is presented through clean reports and dashboards that give you the bigger picture. If you’re running integrated campaigns across different platforms and want smart data to back your moves, this tool fits right in.

Best for: Agencies and brands focused on influencer partnerships, campaign analytics, and Twitter performance tracking.

Features:

• Twitter insights integrated with influencer tools
• Social listening and competitor monitoring
• Campaign performance reports with visuals
• Influencer discovery and management dashboard
• Cross-platform analytics for multi-channel campaigns

Pricing:

• $9 (Starter), $29 (Basic), $39 (Pro), $99 (Enterprise)
• 14-day free trial available across all plans

Top Picks Based on What You Need

Not every tool does everything, and that’s okay. The right Twitter marketing tool really depends on what you’re trying to do. Here are a few solid picks based on different needs:

• Best for Scheduling: If your main focus is planning and queuing posts ahead of time, Buffer and Hootsuite are great options. They make it easy to map out your content calendar and keep your timeline active without daily effort.
• Best for Analytics: Want to dig into the data? ViewMetrics and Keyhole help you track engagement, reach, and what’s actually working so you can make smarter content decisions.
• Best for Agencies: Handling multiple accounts or clients? Sprout Social and Agorapulse offer advanced features like team collaboration, client reporting, and approval workflows that agencies really need.
• Best AI-Powered Tool: If you want help writing, scheduling, and optimizing tweets using AI, Tweet Hunter is worth exploring. It learns from top-performing tweets and helps you craft content that connects.
• Best on a Budget: If you’re just starting out or want something affordable, ViewMetrics offers a strong mix of features without a big price tag.

View All Your Marketing and Website Data — Instantly

15K+

Installs

★★

★★

★★

★★

★★

4.7/5 Rating

Get Started

How to Pick the Right Tool for You

Before you jump into any tool, take a step back and think about what you’re really looking for. Here are a few things that can help you decide:

1. Define your Goals

   What do you want from the tool? Whether it’s scheduling, tracking results, boosting engagement, or creating content, knowing your goal helps you focus on the features that matter most.

2. Think About Your Team

   Some tools are perfect for solo users. Others are made for teams that need shared access, approval steps, or collaboration tools. Make sure the tool fits the way you work.

3. AI vs Manual Tools

   Do you want the tool to suggest content, optimize timing, or help you write? Or would you rather handle those things yourself? Your comfort level with automation can shape your choice.

4. Check for Free Trials or Freemium Plans

   Don’t commit right away. Many tools offer free trials or limited free versions. Try them out, see what feels intuitive, and then decide if the paid version is worth it.

5. Look at Cross-platform Features

   If you’re posting on Instagram, LinkedIn, or Facebook along with Twitter, choose a tool like Viewmetrics that supports multiple platforms. This saves time and keeps everything in one place.

Closing Thoughts

Choosing the right Twitter tool depends on how you work and what you want to achieve. Some tools help you post regularly. Others help you understand what’s working. And a few do both. You don’t need to try everything at once. Start with what fits your current goals and budget. Most tools offer free trials, so take your time exploring. Once you find the right match, it becomes easier to stay consistent and see real growth.

Frequently Asked Questions (FAQs)

How do you promote your business on X?

If you want to get noticed on X, don’t just post once in a while. Share multiple tweets every day to stay visible. Run ad campaigns if your budget allows, and make it a point to engage with people who show interest. Use mentions, tags, and hashtags smartly to get your content in front of the right audience.

How can enterprises make the most of X marketing tools?

If you’re running a bigger setup, X marketing tools can help keep your content consistent and your brand voice clear. These tools also offer detailed analytics so your decisions are backed by data, not guesswork. Plus, when your whole team works from one dashboard, it’s easier to plan and launch campaigns together without confusion.

Can you use more than one X marketing tool at the same time?

Yes, you can. But before juggling different tools, make sure they work well together. That said, most teams find it easier to go with one all-in-one platform. It keeps things simple, avoids repeating features, and saves time when switching between tasks.

Can X marketing tools help grow your audience?

Definitely. These tools pull everything into one place so you can keep track of comments, messages, and other interactions more easily. When you respond quickly, it shows your audience you care. Good analytics also help you figure out what content is working and what needs to change.

Do you need technical skills to use a Twitter/X media management tool?

No, you don’t need to be a tech expert. The best tools are built to be user-friendly and easy to manage. Most come with drag-and-drop features, tutorials, and customer support to help you get started. Their goal is to make your job easier, not harder.