Articles & Tutorials

If you want to grow on Twitter, you need to understand what’s working and what’s not. The easiest way to do that is to check Twitter analytics regularly. Tracking your performance helps you see which tweets get the most attention, when your audience is most active, and what type of content they enjoy the most. In 2025, there are several powerful tools that can make this process simple and insightful. Let’s look at the best Twitter analytics tools that can help you improve your reach, engagement, and overall presence on the platform.

Summary for the Blog Tracking your Facebook Ads performance is essential for improving campaigns and getting better results. Top tools like ViewMetrics, Supermetrics, AdEspresso, and Sprout Social offer clear dashboards and easy reporting. Many tools provide real-time data, automated reports, competitor insights, and cross-channel integration. Using a single dashboard to manage all your social accounts […]

Summary for the Blog Google Looker Studio is a solid free option for basic dashboards, but it can fall short on advanced features, automation, and flexibility. Top alternatives like ViewMetrics, Tableau, Power BI, Qlik, ThoughtSpot, and Zoho Analytics offer stronger customization, better integrations, and smoother reporting experiences. The best choice depends on your goals, technical […]

Are you still manually pulling sheets, dashboards, and screenshots each month? Not only is that exhausting, but it’s also prone to human errors, ones you could easily avoid with smart report automation tools. These platforms gather data from your marketing channels, build visuals, and send polished reports without the grunt work.

Summary for the Blog Dashboard is a visual aid presenting crucial facts and KPIs in one accessible location for data-driven decisions. They are essential for consolidating data, real-time monitoring, improving team alignment, faster decision-making, and performance tracking. There are four main types of dashboards: Strategic Dashboards, Operational Dashboards, Analytical Dashboards, Tactical Dashboards ViewMetrics is highlighted […]

Summary for the Blog Marketing analytics tools are crucial for data-driven decisions, optimizing ROI, understanding customer behavior, and tracking KPIs across channels. The article lists and analyzes 17 top marketing analytics tools for 2025 to help businesses analyze their marketing efforts. Key features to look for in these tools include multi-channel data integration, real-time analytics, […]

Impressions are one of the key Twitter metrics for evaluating content performance, making them essential for anyone serious about growing on X.
Understanding how to check impressions on Twitter is crucial for evaluating your tweet performance and refining your content strategy. It’s one of the most foundational steps you can take when you check your Twitter analytics to see if your efforts are really paying off.

Instagram isn’t just about great visuals, it’s about results. You need to track how your content performs to grow your audience and refine your strategy. That’s where Instagram analytics comes in. It gives you an insight into what’s working and what’s not, as well as how to optimize every post, story, and reel for better engagement and reach.

Summary for the Blog Facebook analytics tools are crucial for understanding audience and tracking performance. The blog lists 15 best Facebook Analytics Tools for 2025, including ViewMetrics, Sprout Social, Hootsuite, and Buffer Analyze. Key features to look for in a tool include tracking relevant metrics, an easy-to-use dashboard, hassle-free report export, and multi-platform support. ViewMetrics […]

Summary for the Blog Instagram analytics tools are crucial for understanding content performance, audience engagement, and tracking key performance indicators (KPIs) like followers, reach, and engagement. The blog lists 15 top Instagram analytics tools, including ViewMetrics, SocialPilot, Social Status, Sprout Social, Iconosquare, ContentStudio, Hootsuite, Keyhole, Metricool, Emplifi, Sendible, Instagram Insights (built-in), Agorapulse, Bitly, and Pallyy. […]

If you’re using LinkedIn to grow your presence or promote your business, keeping track of your performance is really important. That’s where LinkedIn analytics come in. These insights help you understand what’s working, what’s not, and how people are engaging with your content. While LinkedIn gives you basic analytics through its platform, exporting this data into a CSV or Excel file gives you more freedom. It lets you explore the numbers in detail, build reports, and track your performance in a more organized way.

In today’s digital world, posting on Twitter (now called X) is just the first step. To really grow your account or improve your content, you need to understand how your tweets are doing. This is why Twitter Analytics is very important to understand.
Whether you are a business owner, a content creator, or a marketer, checking your Twitter Analytics helps you see what is working and what needs to change.

Summary for the Blog Content marketing analytics is the process of collecting and analyzing data to evaluate the performance of your content strategy. It helps you refine your approach based on what works. The primary goal is to track and improve your content’s effectiveness, see what resonates with your audience, and boost your return on […]

The customer journey is the path people take when interacting with your brand, from the moment they first hear about it to when they become loyal supporters. Understanding this journey helps businesses see how customers engage with their brand at different stages, making it easier to improve their overall experience.

Summary for the Blog Market intelligence is the process of collecting, analyzing, and interpreting information about the external market to make informed business decisions. The five main types of market intelligence are: Competitive Intelligence, Product Intelligence, Customer Intelligence, Market Understanding, and Industry Intelligence. Applications of market intelligence include identifying customer needs, tracking trends, finding gaps […]

Users visiting your website create a history of valuable data insights that you can use to track their behavior and make their customer experience better. This is what is called digital analytics, where you track your user’s digital behavior on your digital channels like websites, mobile applications, social media, and more. But have you ever wondered how to track this? That’s when digital analytics tools come into play!

With the help of digital analytics, businesses can better understand their product data, customer behavior, website and application traffic, and other important KPIs. These metrics can help an organization improve its marketing and product performance, hence catering to customer satisfaction. But what is digital analytics, and how is it beneficial?

Discover how data blending enhances business insights by merging data from various sources, improving decision-making, and driving growth.

Effective data interpretation is crucial in today’s data-enabled world. For an organization to thrive, it transforms complex information into meaningful insights, enabling businesses to identify trends and make informed decisions. But what is data interpretation? What are its types, and what is the method of interpreting data? Keep reading to learn more.

If you have a website, you need to use Google Analytics! Google Analytics can help you answer questions such as how m…

Summary for the Blog Customer data integration (CDI) is the process of collecting and combining customer data from various sources into a unified, single view. The goal of CDI is to create a complete overview of a company’s audience by gathering fragmented information from platforms like websites, apps, and customer service interactions. Benefits of CDI […]

Learn how to set up Google Tag Manager on your BigCommerce store with this straightforward guide. Easily manage tags, track user interactions, and improve your website’s performance in just a few simple steps.

Learn how to install Google Tag Manager (GTM) in Webflow with this easy-to-follow guide. Discover the benefits of using GTM, including simplified tag management, faster website performance, and better tracking of user interactions without needing to edit code.

Summary for the Blog Tracking form submissions is crucial for understanding the customer journey, measuring leads, and optimizing a website. The blog outlines three methods to track form submissions using Google Analytics 4 (GA4): Google Tag Manager (GTM), Thank-You Page Tracking, and Element Visibility Trigger. Each method is described with step-by-step instructions from initial setup […]

What is SEM tracking and how what are its benefits? Read this insightful guide for your understanding.

Learn what is API integration and how it connects different applications to simplify and enhance our digital experiences.

Discover the meaning of data tracking, its various types, benefits for your business, and effective methods for tracking your data.

Email is alive and well, so how can you use it as an effective marketing channel?

Newsletters are a great way to keep in touch with your subscribers on a regular basis. Whether your subscribers are…

Explore the top KPIs for email marketing to enhance campaign effectiveness. Learn how metrics like open rate, click-through rate, and conversion rate reveal valuable insights into audience engagement, allowing for data-driven adjustments that boost performance.

Email marketing is still one of the very few powerful tools for businesses to connect with their audiences and boost conversions by driving engagement. As a digital marketer, understanding the performance of your email campaigns is very crucial for optimizing your strategies and achieving the best results. In this article, we will explore how to […]

Do you want to know if your Facebook content is actually making an impact? Your engagement rate for Facebook tells you exactly that. It measures how much your audience interacts with your posts compared to your follower count. The formula is simple, and the insights are powerful. Let’s break it down.

If you’re running Facebook ads to sell products or services, knowing whether those ads are driving sales is super important. It’s not enough to just get clicks or likes; you need to see how many people are purchasing after clicking your ad.

If you’re a marketer trying to make sense of your Facebook results, you’ve probably come across the terms reach and impressions more times than you can count. They sound similar, but understanding how they differ can change the way you look at your campaigns. In this blog, we will dive into what reach and impressions really mean, why they matter for your marketing efforts, and how knowing the difference can help you get better results. Let’s get started.

If you’re running Facebook ads, you’ve probably come across the term CTR or Click-Through Rate. But what does it mean, and how do you know if your CTR is good or not? In simple terms, CTR shows how many people clicked on your ad after seeing it. In this blog, we’ll explain what a good […]

Summary for the Blog Facebook KPIs (Key Performance Indicators) are essential for measuring the success of your social media marketing efforts. The KPIs are categorized into Organic KPIs (unpaid posts) and Facebook Ads KPIs (paid campaigns). Key metrics to track include follower count, impressions, reach, and audience growth rate. Tracking these KPIs helps you optimize […]

Some people think Facebook is a dying social network. In a sense, it is…

Posting on Facebook can be as easy as typing up some content and clicking post. Creating a Facebook post that accomplish…

A/B testing can be like a science experiment. Read on to learn how to win the science fair!

Instagram is a marketing giant with 1 billion monthly active users, especially popular among 18–29-year-olds, nearly two-thirds of whom use the platform. With 80% of accounts following a business and 2 million advertisers competing each month, understanding how your content reaches your audience is more important than ever. This is where Instagram Reach plays a […]

Did you know that 2 billion users are active on Instagram in 2025? This social media platform has emerged as a guiding light for companies, influencers, and marketers to establish a strong online presence.

However, constantly tracking your Instagram KPI or key performance indicators is instrumental in making your Instagram marketing campaign a success! These are quantifiable metrics that assist you in assessing your social media effectiveness.

Struggling to keep up with Instagram? You’re not alone. With over 2.4 billion active users, the platform is packed with opportunities to grow your brand, connect with your audience, and stay ahead in the digital space. But let’s be real—staying relevant isn’t easy. One moment, a trend is everywhere, and the next, it’s buried under […]

Whether or not you have a physical product that is visually appealing, Instagram can still be used as a helpful platform t…

Summary for the Blog Instagram engagement rate measures how much your audience interacts with your content (likes, comments, saves, shares) compared to how many people saw it. To calculate Profile Engagement Rate: Divide total interactions (likes, comments, shares) by total followers, then multiply by 100. A good engagement rate is generally between 1% and 5%, […]

In today’s digital world, Twitter is one of the go-to platforms for businesses to engage with customers, share updates, and build a brand presence. With its fast-paced nature and wide reach, it offers a unique opportunity to connect with audiences in real time. But just posting tweets isn’t enough—you need to track how well your efforts are paying off. That’s where KPIs (Key Performance Indicators) come in. These are simple metrics that help businesses measure their social media success and understand what’s working or needs improvement. In this blog post, we’ll dive into the essential Twitter KPIs you should keep an eye on to take your results to the next level. Let’s break down how you can use these metrics to fine-tune your strategy and drive better engagement with your followers.

Summary for the Blog Impression to Conversion Rate (Imp Cvr) measures how effectively your ad impressions turn into conversions (e.g., sales, sign-ups). It’s a key metric for understanding ad performance. Calculate Imp Cvr using the formula: (Total Conversions / Total Impressions) × 100%. Imp Cvr vs. Standard Conversion Rate: Imp Cvr focuses on the performance […]

When you decide to enter the world of digital marketing, you will encounter a term called Cost Per Lead. But let’s understand what it means and why it is important for your business. If you understand what CPL is, you will be able to make informed decisions for your business growth further by deciding on a marketing budget, tracking your campaign performance, and improving your lead generation strategies.

As a marketing professional, you must be aware that not all marketing metrics matter the most for business growth. While some do and some don’t, the Marketing Efficiency Ratio (MER) falls in the former. But what is it, and how to calculate MER? Read this blog to learn more!

Summary for the Blog A parameter is a measurable characteristic of an entire population, such as a Conversion Rate or Click-Through Rate (CTR). A statistic is a number derived from a sample of data, such as Market Share or Return on Investment (ROI). The primary difference lies in the data source: parameters use data from […]

Discover key social media KPIs to help you grow, increase engagement, and track performance across platforms like Facebook, Instagram, etc.

Learn the difference between impressions and clicks, two essential metrics in digital marketing, and understand how each contributes to measuring audience engagement and the success of your online strategies.

Marketing results are a critical element in any business; they help understand how successful the marketing initiatives are. Marketing results are the final outcome or achievements for calculated marketing strategies and can be measured precisely to plan how efforts can be put in the right direction to yield maximum benefit and impact. This article discusses […]

It’s easy to get caught up in numbers that look great but don’t tell you the full story. We’ve all been there—excited by big social media follower counts or page views, thinking they reflect success. But here’s the thing: not all metrics are as helpful as they seem. These flashy numbers, known as vanity metrics, […]

Understand the difference between reach and impressions, how they work, and why they’re important for your business.

Learn about the importance of KPI dashboards, their benefits, and best practices for creating and using them.

Discover what is reach in marketing, its importance, and proven strategies to effectively expand your audience and boost brand visibility.

Discover how to increase your visibility on LinkedIn by understanding impressions and using proven strategies to boost your presence.

Running ads on LinkedIn in 2025? Knowing how your campaigns stack up is key. Benchmark data helps you understand what’s normal, so you can spot what’s working and fix what’s not.

Nearly all business professionals have a LinkedIn page these days. With more than 1 billion professionals in 200 countries and regions, LinkedIn has developed into one of the top platforms for B2B content marketing. Thus, it is not only beneficial but also essential to run a LinkedIn marketing campaign to have a strong online brand presence.

LinkedIn is not just a professional networking service, it’s also an effective platform for marketers. In fact, LinkedIn g…

Get insights on SEM reporting tools, including key features, benefits for agencies, and a comparison of 15 top options to track and improve marketing results.

Summary for the Blog Digital marketing tools are crucial for agencies to operate efficiently and scale rapidly, aiding in planning, execution, automation, and measurement of campaigns. These tools automate tasks like social media scheduling and keyword research, often incorporating AI for enhanced functionality. When selecting tools, agencies should identify workflow bottlenecks, prioritize integration, choose scalable […]

Social media listening is all about keeping track of online conversations related to your brand or industry. It goes beyond just reading comments or mentions—it’s about analyzing what people are saying, spotting trends, and using that information to improve your business.

Imagine this. You post something on your business page, expecting likes and engagement, but instead, a small mistake turns into a flood of negative comments. Or maybe you send a quick reply to a customer without thinking it through, and suddenly, your brand looks unprofessional. Social media is powerful, but one wrong move can hurt your business. That is why knowing how to handle it properly matters.

Summary for the Blog Organic marketing uses unpaid methods like SEO, content creation, and social media engagement to attract customers. It builds trust and provides stable, long-term growth but is a slower process. Inorganic marketing uses paid methods such as PPC and social media ads for quick results and instant visibility. It requires a budget, […]

Summary for the Blog What is Top-of-Funnel (ToFu) Marketing? ToFu marketing is the initial stage of the customer journey, where the main goal is to create brand awareness and attract a broad audience, not to sell directly. Why is it Important? It helps generate leads, improve brand awareness, and build trust with your audience by […]

Summary for the Blog Full-funnel marketing is a strategy that covers the entire customer journey, from awareness to post-purchase, to engage customers at every stage. This approach is important because it drives sales, keeps customers engaged, and promotes long-term loyalty through personalization. The three stages of the marketing funnel are the Top (awareness), Middle (consideration), […]

Picture this: You walk into a store to buy a new phone. The salesperson greets you warmly and points out the latest models (top-level marketing). Then, they show you phones that match your preferences, answer your questions, and discuss features that matter most to you (mid-level marketing). Finally, when you’re convinced, they guide you to the billing counter to close the deal (bottom-level marketing).

The explosion of digital marketing has brought a massive influx of complex data, which, while valuable, can be overwhelming for brands. With technology gathering vast amounts of information, businesses often struggle to make sense of it. A clear analytics strategy is essential to manage this data effectively and make informed decisions. Marketing mix modeling, for example, helps brands identify the best areas to invest their time and budget, ensuring more effective and efficient marketing efforts.

What if you could automate the repetitive and time-consuming tasks in your marketing process? With AI, that’s now a reality.

Machine learning has already transformed industries like banking and healthcare, and now it’s helping businesses of all sizes enhance their marketing efforts. We can turn user data into valuable insights, making smarter decisions in lead scoring, reducing churn, and much more.

When it comes to advertising, normally, people think it’s a simple game of recognizing your target audience and presenting them with the information they need for successful sales. But it’s more than just grabbing the user’s attention. It’s filled with key advertising insights that help companies shape consumer behaviors and drive success.

Understand what marketing dashboards are, how they work, and why they are valuable for driving business success and making informed decisions.

Explore how predictive marketing works, the benefits it offers, and how it can help you craft smarter, more impactful campaigns.

As marketers, our primary focus is often on growth. We aim for growth that’s not just any growth but one that’s measurable, repeatable, and sustainable. This growth should benefit both our customers and employees.

Even if you are not a YouTube content creator, a knowledge of how best to promote any YouTube content you may have is…

Running a brand on social media can be challenging. Providing great customer service on online platforms may seem even you…

Last week I talked about creating a good post on Facebook, now it’s time for a few tips for creating good Twitter post…

Last week, we went over organic marketing tips. Now, it’s time to learn what you can do with a little disposable income…

Marketing successfully while on a tight budget can be tough! Thankfully, organic marketing serves as a way to get your bran..

SEO, or Search Engine Optimization, is essentially a way to boost your website (links) up search engine rankings. Comp…

Influencer marketing uses influencers, such as celebrities, to push your product or service through a collaboration…

Search Engine Optimization, or SEO, is a way to optimize your website content for search. Learning the basics of SEO…

Think of landing pages as the first impression a customer has of your site. They likely would have clicked on a link that…

A handful of companies successfully use Twitter to grow their social media presence every day. While some only have one pe…

Sometimes people get frustrated that they have successful blogs for their businesses that don’t make them money…

The pandemic has affected the way we market. This article will help you understand the impact and what you should be doing…

Google Advertising is a PPC method of marketing, where you, the marketer, pay per click or per impression for ads you create.

There are many ways to generate leads on social media. 20% of business users have replaced email with social media as…

eCommerce is “commercial transactions conducted electronically on the Internet.” Some examples of eCommerce platforms…

Now that you’ve decided WHAT you want to post, it’s time to decide WHEN you want to post it.

This guide will walk you through the different strategies you should use for posting across multiple social media channels.

Summary for the Blog Reports are crucial for understanding performance, developing strategies, and making data-driven decisions. Excel is a powerful tool for creating reports due to its capabilities in data management, analysis, and visualization. Creating marketing reports in Excel offers benefits like adaptable reporting, fast analysis, clear data visualization through graphs and charts, cost-effective data […]

The digital world is moving at rocket speed, every day there is something new to learn, and if you want to stay on top of your game, you have to work smart, not hard. For marketing professionals, small business owners, and content creators automated reporting is a game changer. It simplifies your work, helps you save time, and helps you focus on what matters when you are looking to grow your business.

Ad hoc reporting offers a flexible way to generate customized reports tailored to specific business needs. It enables quick decision-making by providing actionable insights. This method is widely used across industries like marketing, healthcare, finance, and retail, addressing unique challenges while delivering real-time, data-driven solutions for enhanced performance and strategic planning.

Running Quarterly Business Reviews (QBRs) that focus on your customers while also driving product growth can be challenging. But don’t worry—we’ve got you covered with the key strategies and tips to help you craft your own. In this guide, we’ll break down the most important elements of an effective QBR and share practical insights to ensure yours not only meets expectations but also propels your business forward.

Creating an analytical report can be a pain most of the time. With the workload you must already be swimming in, the additional task of making an analytical report can come with the cost of your mental peace as you try to piece in every data figure. But when done systematically, analytical reports need not be a hassle!

Data is everything in today’s fast-paced business world. Business companies can evaluate their performance based on the data available. They can plan strategies and make decisions as well, depending on the data they collect. There are two specific ways to analyze data, one is dashboards and the other one is reports. In this article, we will help you understand their difference in simple terms and which one to pick when:

Raise your hand if you’re nervous about giving a presentation. Is your hand raised? Don’t worry, you’re not alone. Whe…

Marketing Reports evaluate the progress and performance of your marketing campaigns against predetermined KPIs. Marketing …