16 Best PPC Reporting Tools in 2025 for Agencies & Marketers

Tracking ad performance across Google, Meta, LinkedIn, and other platforms can get overwhelming fast. Between downloading CSVs and building client decks, reporting can eat up hours every week. That’s where PPC reporting tools come in!

These platforms automate your entire reporting process, from pulling ad data to generating client-ready presentations. The right tool can help you focus more on optimizing campaigns and less on copy-pasting numbers.

What is a PPC Reporting Tool?

A PPC reporting tool is a software solution that collects and visualizes pay-per-click data from advertising platforms such as Google Ads, Meta Ads, or LinkedIn. This database includes the key information, such as conversions, clicks, likes, ROI from various social media platforms, and impressions.

Instead of manually exporting data, you can automate your reports and analysis, customize dashboards, and share insights in just a few clicks.

Related Article: Best PPC KPIs to Measure the Success of Your Paid Campaign

What is the Need for a PPC Reporting Tool?

Here’s why PPC marketers and agencies rely on a PPC report tool:

• Automation: No more manual data entry or copy-pasting from Google Ads dashboards.
• Multi-Channel Insights: Consolidate performance from all ad platforms in one place.
• Client-Ready Visuals: Create professional and branded reports for presentations.
• Performance Tracking: Identify top-performing campaigns and areas that need optimization.
• Better ROI: Spend smarter by understanding what’s driving conversions.

16 Best PPC Reporting Tools in 2025

If you are tired of juggling spreadsheets or switching tabs between ad platforms, a solid PPC reporting tool can save your day. Check out these top 16 PPC reporting tools in 2025. Each one is built to simplify reporting and give you clearer insights with less manual work.

1. ViewMetrics

   Best for: Agencies managing multiple PPC accounts

   Overview:ViewMetrics is one of the best PPC reporting tools designed for marketers and agencies that want full automation within Google Workspace. It is an all-in-one tool that connects your Google Ads, Meta Ads, and analytics accounts directly to Sheets, Slides, or Docs.

   Features:

   • Automated report scheduling (daily, weekly, monthly)
   • Pre-built and customizable templates
   • Multi-channel data integration
   • Google Workspace add-on for seamless use
   • Embed live charts and dashboards

   Pricing: Available on request

2. Google Looker Studio

   Best for: Free custom dashboards

   Overview: Formerly Google Data Studio, Looker Studio helps you create interactive dashboards by connecting various data sources. It’s ideal for marketers who prefer flexibility and have time to design reports manually.

   Features:

   • Integrates with Google Ads, Analytics, Sheets, and more
   • Highly customizable dashboards
   • Community connectors for external data sources

   Pricing: Free

3. DashThis

   Best for: Quick visual dashboards

   Overview: DashThis is an excellent PPC reporting tool that simplifies and streamlines reporting. It’s great for agencies needing client-ready dashboards in minutes.

   Features:

   • Automated report updates
   • Pre-built templates
   • White-label and sharing options

   Pricing: Starts at $49/month

4. Supermetrics

   Best for: Data automation and transfers

   Overview: Supermetrics connects 150+ data sources and funnels them into tools like Sheets, Data Studio, or Excel.

   Features:

   • API-based integrations
   • Custom data extraction
   • Easy automation scheduling

   Pricing: Starts at $29/month

5. Swydo

   Best for: Agency client reporting

   Overview: Swydo is known for its white-label reporting system and automation features. This PPC report tool helps agencies deliver branded reports with ease.

   Features:

   • Pre-built PPC report templates
   • Automated delivery
   • Integration with Google Ads, Meta, and Bing

   Pricing: Starts at $49/month

6. Whatagraph

   Best for: Visual and AI-powered reports

   Overview: Whatagraph combines visual dashboards with automation and AI summaries. It’s ideal for data-heavy teams who want reports that tell a story.

   Features:

   • 40+ pre-built templates
   • AI-generated performance summaries
   • Strong visualization options

   Pricing: Starts at $199/month

7. AgencyAnalytics

   Best for: Agencies handling SEO and PPC

   Overview: This PPC reporting tool lets you manage multiple clients from one dashboard. A dream come true for any agency!

   Features:

   • All-in-one SEO + PPC dashboard
   • Client login and permission control
   • White-label templates

   Pricing: Starts at $59/month

8. Databox

   Best for: Real-time dashboards

   Overview: Databox provides live KPI tracking with hundreds of data connectors.

   Features:

   • Real-time reporting
   • Mobile app for live access
   • Custom dashboards and alerts

   Pricing: Free plan available; paid starts at $59/month

9. NinjaCat

   Best for: Enterprise reporting

   Overview: NinjaCat supports large-scale operations and enterprise-level teams.

   Features:

   • Multi-channel integrations
   • Automated call tracking
   • AI-based performance insights

   Pricing: Starts at $999/month

10. Optmyzr

    Best for: PPC audits and optimization

    Overview: Optmyzr is one such PPC report tool that goes beyond reporting with AI-powered recommendations.

    Features:

    • Automated bid adjustments
    • Account audits
    • A/B testing

    Pricing: Starts at $149/month

11. ReportGarden

    Best for: Agencies managing multiple clients

    Overview: ReportGarden combines report creation, budgeting, and invoicing in one tool.

    Features:

    • Report templates for PPC and SEO
    • Budgeting & invoicing integration
    • Multiple user permissions

    Pricing: Starts at $89/month

12. Funnel.io

    Best for: Data aggregation from multiple sources

    Overview: Funnel.io specializes in centralizing marketing and ad data. This is one of the ideal PPC reporting tools for advanced reporting.

    Features:

    • 500+ data source integrations
    • Custom data transformations
    • Data export to visualization tools

    Pricing: Starts at $399/month

13. Akkio

    Best for: Predictive analytics and AI insights

    Overview: Akkio brings AI to the world of PPC by using predictive modeling to forecast campaign performance.

    Features:

    • Automated analytics
    • Predictive insights
    • Simple visual builder

    Pricing: Starts at $49/month

14. TrueClicks

    Best for: Account audits and health checks

    Overview: TrueClicks helps agencies automate account audits to spot wasted spend and performance gaps.

    Features:

    • Google Ads account audits
    • Optimization suggestions
    • Alert system for performance changes

    Pricing: Starts at $129/month

15. Adalysis

    Best for: Ad optimization

    Overview: Adalysis is a helpful PPC reporting tool that focuses on campaign health, audits, and split testing.

    Features:

    • Automated quality checks
    • Performance alerts
    • Google & Bing Ads support

    Pricing: Starts at $99/month

16. Klipfolio

    Best for: Custom data visualization

    Overview: Klipfolio is ideal for teams that want fully customized dashboards.

    Features:

    • Drag-and-drop report builder
    • Live data connections
    • Sharing & collaboration tools

    Pricing: Starts at $49/month

How to Choose the Right PPC Reporting Tool?

There is no one-size-fits-all solution when it comes to choosing the best PPC reporting tool. It ultimately boils down to how well the tool fits your workflow and reporting goals. Here are the key factors to consider:

• Ease of Use: Pick a tool your team can set up and customize quickly, without needing advanced technical skills.
• Integrations: Make sure it connects with all major ad platforms such as Google Ads, Meta, LinkedIn, and YouTube for complete performance tracking.
• Automation: Go for tools that refresh data automatically and schedule reports so you don’t have to update them manually.
• Scalability: Check if it can manage multiple accounts or clients as your business grows.
• Pricing: Choose a plan that matches your business size and provides real value for the features offered.

For an all-in-one, automated, and easy-to-use PPC report tool, ViewMetrics stands out as a comprehensive solution. It combines automation, multi-platform integration, and ready-to-use templates to make client reporting effortless.

To conclude, reporting shouldn’t slow your marketing down. Whether you manage one brand or fifty, the right PPC reporting tool can automate your analytics and make every report presentation-ready.

If you are ready to cut manual work and focus on strategy, start with ViewMetrics. It is one of the best PPC reporting tools to automate your reporting right from Google Workspace.

FAQs

1. Which PPC reporting tool is best for agencies?

   ViewMetrics, AgencyAnalytics, and Swydo provide sophisticated client management and white-label capabilities for agencies.

2. Why switch from manual tracking to PPC reporting tools?

   Manual tracking takes a lot of time and is prone to mistakes. PPC tools offer more precise, real-time insights, cut down on errors, and save time.

3. How can client management be aided by PPC reporting tools?

   In addition to providing transparent ROI analytics and saving time through automated report generation, reporting tools also enable agencies to brand reports for their clients. These features boost credibility and professionalism.

4. Is it possible for PPC report tools to monitor performance on various ad platforms?

   Indeed. Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, and other platforms are integrated with the majority of contemporary PPC reporting tools. All of the data is consolidated into a single dashboard using tools like ViewMetrics and Supermetrics.

5. How frequently should PPC reports be produced?

   Weekly reports support ongoing optimization, while monthly reports offer a more comprehensive perspective on trends and return on investment. However, it ultimately depends upon client requirements and campaign goals. Whatever your needs are. Scheduling recurring reports is simple with automated tools like Swydo or ViewMetrics.

6. Is it safe to use a PPC reporting tool?

   Indeed. Reputable platforms protect data by using encryption and secure APIs. Always select GDPR-compliant tools.

7. Can I alter PPC reports to suit various campaigns or clients?

   Of course. The majority of tools let you customize metrics and images to meet the objectives of each client, such as CPA, conversions, or brand recognition.

8. Which PPC reporting tool is best for eCommerce brands?

   Because they integrate with Shopify and popular ad platforms to track ROAS and sales, ViewMetrics, Whatagraph, and Databox are the best choices for e-commerce.

9. Does using PPC reporting tools require technical expertise?

   Absolutely not. Drag-and-drop dashboards and templates are available in the majority of contemporary tools. With tools like DashThis or ViewMetrics, even non-technical marketers can quickly create and share reports.

10. Are Google Analytics 4 (GA4) and PPC reporting tools compatible

    Indeed. GA4 seamlessly integrates with the majority of top PPC report tools, such as ViewMetrics, Supermetrics, and Whatagraph.

11. In what ways do PPC reporting tools enhance return on investment?

    PPC reporting tools assist in identifying what is and is not working by combining performance data, allowing you to effectively scale high-ROI campaigns, optimize budgets, and pause underperforming ads.